Levis and its concern

I am one of LEVIS fan, because of its values and vision which greatly affects the fashion industry specially the denim world

read this:

Award-Winning Levi's® Water<Less™ Jeans!

If you’re in the market for a pair of blue jeans, may we suggest some green ones?

The folks at Treehugger have just announced their “Best of Green” awards, and in the Fashion and Beauty category, Levi’s® Water<Less™ collection has been named Best Jeans.

Here’s what Treehugger said:

People take their jeans seriously, so when an innovative way to cut down their environmental impact comes around we get a little excited.

Enter Levi's Waterless jeans collection, which reduces water consumption an average of 28 percent per pair of jeans and up to 96 percent for some select styles.

But how did do they do it? Not with a new chemical, or a new machine: Levi's switched up their jean finishing process -- combining multiple wet cycle processes into one, incorporating ozone processing into the garment washing, and removing water from the stone wash.

This campaign joins Levi's other sustainability initiatives, which includes "Donate to Goodwill" tags, an air-dryer design competition, and a stance against purchasing sandblasted jeans.

Thanks, Treehugger!

Image: Treehugger.com

Posted By: Cory Warren, Editor, LS&Co. Unzipped